Dolby create new sound products for different industries and use cases, such as conference call audio quality to tv and film sound capabilities. However they did not have a good way to demonstrate these capabilities in order to showcase the sound qualities of Dolby to their customers.
Intelygenz created a solution to connect dolby content from their CMS to a mobile application with a built in video player capable of playing different Dolby sound types (Codecs). The application allowed users to play video content and switch different combinations of Dolby sound products on and off to allow comparisons to be heard directly by customers. Intelygenz also created the capability to use the application to perform market testing of sound products through application distribution to controlled users with custom questionnaires and alerts prompting user feedback.